Big growth goals. Tiny marketing team.
Marketing is a critical investment. But most startups and small businesses waste ~25% of their budget on random tactics instead of building a solid foundation. Stop lighting money on fire with marketing that doesn't work.
I step in as your part-time, fractional marketing director to create a focused strategy and ensure every dollar you spend is tied to pipeline and revenue.
No fluff. Just a killer strategy, flawless execution and a relentless drive for results.
What I Bring to the Table
20+ years of marketing experience with Fortune 500s and startups.
Proven frameworks and AI know-how to turn marketing into profit
Brutal honesty, strong opinions, and the occasional dad joke.
Do You Need a Fractional Marketing Director?
If you find yourself nodding to three or more of these, it's time for real marketing leadership.
How I Help
It’s not rocket science. It's about focus.
Audit: I look at your goals, your numbers, and what marketing is doing today. Where are the leaks?
Prioritize: I set clear marketing priorities that tie revenue. Forget the vanity metrics.
Execution: I help your team plan and execute campaigns. No marketing team? No problem, I’ll roll up my sleeves and get it done.
Systemize: I put simple systems, dashboards, and AI tools in place so your team can get more done.
Optimize: I review results often and cut what’s not working. No mercy.
Who I Work With
I work with founders and CEOs who need marketing to drive revenue, but don’t have a marketing lead in-house. I run the plan and make sure it ships.
20+ Years of Fortune 500 and Startup Expertise, Instantly Added to Your Team
465%
startup revenue growth over 4 years
#5
on the Inc. 5000 Fastest-Growing Private Companies
30%
boost in customer acquisition
137%
increase in marketing leads
My Services
Fractional Marketing Director
I act as your head of marketing on a flexible, part-time basis to define the overall marketing strategy and set annual priorities and budgets. From there, I partner with sales to nail product messaging and value prop, then turn that into campaigns that build pipeline and close deals. I also build scalable systems and integrate AI tools to turn the marketing function into a well-oiled machine. Every dollar will be accounted for and tied back to business goals.
Product Launch Sprint
A focused six-week program for launching a new product or entering a new market. You get a competitive audit, full positioning framework, messaging strategy, and a 90-day marketing plan so your team can execute with confidence.
Senior Advisor
Need a strategic sounding board? I provide high-level direction, clear recommendations, and strategy reviews to help your team execute effectively. It's senior-level guidance without the full-time commitment.
Why Work With Me
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Expertise you need
Don’t leave your company’s growth in the hands of junior marketers. Get 20+ years of marketing know-how and a proven track record. Let’s accelerate your growth.
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Save Money
You don’t need another expensive agency or a full-time CMO to drive revenue. As your fractional marketing director, I provide high-level strategy and execution at a fraction of the cost. Reinvest the savings back into your business.
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Measurable results
Every initiative is tied to clear goals and KPIs. I take ownership of the marketing department, ensuring every dollar is tracked, optimized, and driving real business impact.
Resources
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![A group of four people in a business meeting, with one man standing and pointing to a whiteboard labeled 'Marketing Plan' filled with sticky notes.]()
From Fire Drills to Focus: Building a Marketing Function That Actually Scale
When every marketing request feels urgent, strategy takes a back seat. Here’s how one B2B tech startup went from constant fire drills to a focused, scalable marketing system that finally tied activity to revenue.
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![Two professionals, a man and a woman, smiling and shaking hands in a business meeting in an office with large windows.]()
How Strategic Marketing Saved a Multi-Million-Dollar Customer
When your biggest customer starts looking for cheaper options, the pressure is real. This B2B tech startup was on the verge of losing its largest account until marketing stepped in with a data-backed strategy that turned doubt into trust and saved millions in recurring revenue.
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![Four people in a business meeting in a conference room with a growth dashboard on the wall.]()
Why Betting on One Customer is a Losing Game
When one customer makes up most of your revenue, growth feels fragile. This B2B tech startup faced that exact challenge and turned it into an opportunity to scale. Here’s how smart positioning and strategic marketing helped them reduce risk, attract new clients, and build a business that could finally grow with confidence.
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![A checklist titled 'Key Marketing Decisions for Startups' with items: Ideal Customer, Positioning, Budget, Acquisition, Content & SEO, all checked off with a black marker pen beside the paper.]()
The 5 Biggest Marketing Decisions for Tech Startups
Growing a tech startup is all about clarity — knowing who you serve, what to say, and where to focus. The right marketing decisions can turn early traction into sustainable growth. These five will help you get there.
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![Four people looking at a laptop screen with serious expressions, in a modern office.]()
Why Startups Waste Money on Marketing
Growing companies move fast. New hires, new campaigns, investor updates—it never stops. And somewhere in all that chaos, marketing becomes the easiest place to throw money and hope for results. Sound familiar? Learn the top 5 mistakes businesses make, and what to do instead.
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![Businesswoman in formal attire looking at a laptop displaying marketing and analytics charts during sunset with city skyline in the background.]()
What is a Fractional CMO?
Not sure if your marketing is helping the bottom line? A fractional CMO brings structure, strategy, and leadership—without the cost of a full-time executive. Here’s how to know if it’s the right move for your company.
