My Services
You need to move forward, but you're not sure which direction is best. Whether you need someone to lead your team, launch a new product, or just provide some straight-shooting advice, I step in on a part-time basis. No fluff, no one-size-fits-all nonsense—just the right support to get you results.
Fractional Marketing Director
I partner with CEOs and founders on a flexible, part-time basis to bridge the gap between high-level strategy and bottom-line results. I team up with sales to nail product messaging, then launch campaigns that attract customers and build pipeline. By layering in operating processess and AI tools, I turn marketing into a well-oiled machine—where every dollar is tracked and tied to growth.
What’s included:
Leadership & Oversight: Someone to lead your marketing team, oversee all campaigns and tactics, and own the results.
Revenue-Focused Priorities: I’ll define clear marketing goals that actually drive revenue, not just clicks and likes.
Strategy: A long-term go-to-market plan, with campaigns and channels that make sense for your business.
Customer Journey: I’ll define your customer journey and pain points, so messaging and value props resonate.
Smarter Workflows: I’ll implement AI and simple processes to make your team more efficient and improve lead quality.
Execution (if you need it): I’m happy to jump in and get the work done if you need an extra pair of hands.
Accountability: I’m on the hook for marketing KPIs - if the team doesn’t deliver, I’m the one you can yell at.
No-BS Reviews: A quarterly marketing review showing what’s working, what’s a waste of money, and exactly how we'll improve.
Best for: B2B companies with $2–$20M in revenue.
Product Launch Sprint
Launching a product without the right marketing strategy in place is risky. This focused, six-week program is designed to give your launch the momentum it deserves.
What’s included:
A Six-Week Plan: A focused sprint to define your entire launch and campaign strategy from start to finish.
Competitive Edge: A quick marketing audit to figure out where you can win against the competition.
Clear Messaging & Channels: We'll nail down your product positioning, messaging, and the channels to get it in front of the right people.
Revenue-Tied KPIs: We'll set clear goals that connect your launch activities directly to revenue.
Team Workshops: We'll pressure-test the plan together, so your team is bought in and ready to execute with confidence.
Best for: B2B companies launching a new product or entering a new market with a marketing team of 2+ people.
Marketing Advisor
You have a team, but you need a strategic gut-check for the big decisions. Think of me as your "should we do this?" sounding board.
What’s included:
Expertise on Tap: Senior marketing expertise to help you make smarter leadership decisions without the full-time hire.
Strategic Sparring Partner: A partner to help shape your marketing strategy, gut-check ideas, and spot opportunities you might be missing.
On-Demand Advice: A sounding board for new ideas, market shifts, or those moments when you just need an expert opinion.
Best for: B2B companies with $10–$50M in revenue and a small marketing team that can execute but needs high-level guidance.