Marketing Expertise for Startups

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You built a great product. The problem is buyers aren’t seeing the value fast enough or feeling the urgency to act.

A smiling woman with blonde hair in a professional outdoor setting.

It’s usually because they can’t answer these questions: why you, why now, and what it’s costing them to keep doing things the old way.

As a Fractional Marketing Leader, I focus on the basics:

  • Positioning/value prop that hits a real buyer need (why us, why now)

  • How sales should explain it on a call (so it lands in the first 60 seconds)

  • The cost of waiting (time, money, risk)

Once that’s solid, we build the marketing that backs it up. The website, the messaging, the content, the campaigns — all pointing to the same simple idea, so buyers get it fast and close the deal.

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As businesses grow, marketing often becomes too complex for a founder, junior team member, or outside agency to manage effectively. That’s where the fractional marketing model comes in. Instead of hiring a permanent executive, companies can bring in an experienced marketing leader on a part-time basis. A fractional leader is part of your team, guiding marketing direction, refining brand positioning, and ensuring measurable results.

Infographic with five sections discussing challenges in startup marketing. The first section shows an outline of a person with the title "Founder-Led Marketing" and notes that CEOs spend time on marketing. The second section has an outline of a bar chart with a dollar sign and heading "Stagnant Growth," mentioning flat or declining revenue. The third section shows a line graph with the heading "Questionable ROI," indicating uncertainty about marketing contributions to revenue. The fourth section depicts a gear icon with the title "Execution-Focused," describing teams prioritizing tasks over strategy. The fifth section features a line graph with the heading "Forecasting Difficulty," noting challenges in predicting pipeline and targets. The last section describes "Reactive Marketing," with disorganized efforts and last-minute changes.

What is a Fractional Marketing Director?

Fractional Marketing Director 101

My Expertise

For 20+ years, I've lead growth work at companies like Mars and P&G, then moved into startups—creating strategy, value propositions, and go-to-marketing plans to increase profit and revenue. Today, I work as a Fractional Marketing Director for early-stage B2B startups.

What I’m brought in to do

  • Create an overarching marketing strategy for a business

  • Define positioning, value propositions and messaging that resonates with buyers

  • Build go-to-market plans for new products

  • Align marketing and sales efforts

  • Lead execution if there’s no marketing team

  • Establish KPIs and reporting to measure ROI

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My Approach

I want to understand your business goals, what you’re doing and how its performing. Once we establish expectations, I move forward with my 6 step process (flexible, depending on your needs).

Circular flowchart titled 'My Process' showing six steps: 1. Audit Current Marketing, 2. Prioritize, 3. Refine Value Prop, 4. Plan & Execute, 5. Create SOPs, 6. Optimize, with an arrow pointing to 'High ROI Marketing'.

Here is how I generally approach marketing:

  1. Audit: review current marketing efforts and ROI

  2. Prioritize: establish marketing priorities based on business goals

  3. Refine: review and clarity your value proposition and messaging

  4. Plan/ Execute: create strategy, identify the most effective marketing channels, execute

  5. Create SOPs: implement systems, dashboards, and AI tools

  6. Optimize: review results often and cut what’s not working.

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Who I Work With

My sweet spot is early-stage B2B startups — typically in the $1M to $10M revenue range — that have outgrown "DIY" marketing. You have a product people love and a sales process that works, but your marketing isn’t quite there. You might have a small internal team or an agency, but you lack the senior leadership to tie it all together.

20+ Years of Fortune 500 and Startup Expertise, Instantly Added to Your Team

OUTCOMES I’VE DELIVERED FOR MY CLIENTS

465%

average increase in annual recurring revenue (ARR)

#5

on the Inc. 5000 Fastest-Growing Private Companies

30%

increase in customer aquisition

137%

growth in marketing-qualified leads

  • A focused working session for founders who aren’t sure what to do next in marketing. We look at your goals, what you’ve tried, and what’s blocking results—then leave you with clear priorities, what to stop doing, and the 1–2 channels worth focusing on right now.

  • For teams doing marketing but without clear ROI. You’ll get an execution-ready 90-day roadmap tied to pipeline and revenue—complete with KPIs, prioritized initiatives, a week-by-week plan, and simple tracking so you can measure what’s working and adjust quickly.

  • When marketing needs an owner but a full-time hire doesn’t make sense yet, I step in part-time to set direction, tie priorities to revenue, and keep execution moving. You get clear positioning and messaging, a focused plan that fits your stage and budget, and hands-on support when needed.

My Services

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Learn More About My Services

Why Work With Me

  • Expertise you Need

    Don’t leave your company’s growth in the hands of junior marketers or agencies. Get 20+ years of experience and a track record of startup growth.

  • Cost you Can Afford

    Most startups don’t need a full-time Marketing Director. I provide strategic thinking and executional support so you can reinvest the savings back into your business.

  • Measurable Results

    Every initiative is tied to clear goals and KPIs. I take ownership of the marketing department, ensuring every dollar is tracked, optimized, and driving real business impact.

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Resources

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