Hi, I’m Elishaa.
I’m a Fractional Marketing Director for B2B companies that are done with "brand awareness" campaigns that don’t generate leads. You need strategy and priorities, not more tactics.
With two decades of experience across Fortune 500 giants and scrappy, high-growth startups, I’ve seen it all. I know how to build marketing from the ground up and turn it into a function that scales with the organization. From working on teams with thousands of marketers to working on a team of one (me), I can tell you exactly how to get the most from your marketing investment. If you don’t have money for marketing, I’ve been there and can show you the ways to drive growth without spending a dime.
I don't do fluff. I don't do "vanity metrics." I work as an extension of your leadership team to drive prioritization, momentum, margin and revenue.
Results That Pay the Bills
I don’t just talk about strategy; I execute it. Here’s an example of what happens when your marketing is firing on all cylinders:
465% Revenue Growth: I helped a tech startup climb to the #5 spot on the Inc. 5000 list (twice!)
30% More Customers: I partnered with sales to close dozens of new deals with high-profile industry giants.
137% Lift in Leads: Fixed audience segmentation, buyer journey and lead generation tactics to increase MQLs.
Every single result came from the same playbook I’ll use with you: tighten the messaging, segment the buyers, connect marketing to revenue, and enable your team to execute without hand-holding.
The Boring Stuff
I have an MBA from the Carlson School of Management and a BA in Marketing Management from the University of St. Thomas. I also hold certifications in AI, B2B Marketing, Hubspot and Google Analytics.
Ready to stop lighting money on fire?