When your biggest customer starts looking for cheaper options, the pressure is real. This B2B tech startup was on the verge of losing its largest account until marketing stepped in with a data-backed strategy that turned doubt into trust and saved millions in recurring revenue.

When one customer makes up most of your revenue, growth feels fragile. This B2B tech startup faced that exact challenge and turned it into an opportunity to scale. Here’s how smart positioning and strategic marketing helped them reduce risk, attract new clients, and build a business that could finally grow with confidence.