As a CEO, you watch every line on the P&L. But does your marketing spend actually drive revenue? I break down the real ROI of hiring a Fractional Marketing Director, how to stop wasted spend, and why tactics without a strategy is like framing a house without a blueprint.

Growing a startup is all about clarity — knowing who you serve, what to say, and where to focus. The right marketing decisions can turn early traction into sustainable growth. These five will help you get there.

Growing companies move fast. New hires, new campaigns, investor updates—it never stops. And somewhere in all that chaos, marketing becomes the easiest place to throw money and hope for results. Sound familiar? Learn the top 5 mistakes businesses make, and what to do instead.